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Richmond celebrates Once Upon A Time Day
By Don Fennell
Published 3:45 PDT, Tue April 3, 2018
Richmond celebrated Once Upon A Time Day on
Thursday.
As the acclaimed TV fairytale drama series
prepares to wrap up its seven-season run, the City of Richmond is paying
tribute.
Mayor Malcolm Brodie said the show produced
million of dollars of economic impact for the local and provincial economy.
“It (also) raised the international profile
of Richmond,” he said. “Tourists from around the world have visited historic
Steveston Village to see the real-life setting of Storybrooke. We’re pleased to
offer our congratulations and thanks to the producers, cast and crew as they
conclude the series’ successful run.”
It was back in 2011 that the streets of
Steveston began to be transformed into Storybrooke, a fictitious small town in
Maine. The show follows the lives of fairytale characters transported to the
real world.
Many popular local businesses and tourism
sites have regularly been transformed into Granny’s Café, Storybrooke Post
Office, Storybrooke Country Bread, Mr. Gold Pawnbroker and Antiquities Dealer
and more. Some of the Storybrooke set signage will be left set up over the
March 30 to April 1 long weekend for fans to enjoy.
An economic impact study completed for The
Motion Picture Association of Canada this year found that over its seven
seasons Once Upon A Time production was responsible for 7,727 full time
equivalent jobs and was responsible for $382.4 million in direct production
expenditure in British Columbia. The series was also a strong tourist
attraction, with many visitors to Tourism Richmond’s tourism information centre
in Steveston Village, reporting they had come specifically to visit
Storybrooke.
With series production recently returning to
Steveston to shoot scenes for the series’ final episodes, Brodie visited the
set to declare March 29 as Once Upon A Time Day. Brodie, who was featured in
the show’s season 1 DVD bonus section as the “real Mayor of Storybrooke,”
thanked the producers, cast and crew for their contributions to the community.
Richmond prides itself as a film-friendly
community and has set new records for filming over the past three years. More
than 200 days of filming activity took place in both 2016 and 2017.
In recent years, major motion pictures such
as Deadpool, War for the Planet of the Apes and Godzillaundertook extended shooting in
Richmond. Numerous TV series, including Once Upon A Time, Supernatural and The
Magicians also regularly film in Richmond. For more information see the
Richmond Film Office’s recently released 2017 annual report at:
www.richmond.ca/agendafiles/Open_PRCS_3-27-2018.pdf (Agenda item 5.)