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Pirate Pak Day: a most wonderful time of the Y'arrr!

By Don Fennell

Published 3:12 PDT, Mon August 12, 2019

There is something magical about Pirate Pak Day, an annual event that celebrates the child in all of us.

There is something magical about Pirate Pak Day, an annual event that celebrates the child in all of us.

Pirate Pak Day has come to symbolize memories; for adults to reminisce about being a kid, and to help create that same joy for children and young adults living with serious medical conditions.

Forty-five years ago, White Spot founder Nat Bailey introduced the Pirate Pak (traditionally featuring White Spot’s legendary hamburger with signature Triple “O” sauce, fresh-cut fires, a soft drink, a scoop of ice cream and chocolate “gold” coin and served in an iconic cardboard boat ) to give kids 10 and under a unique dining experience. Since 2008, $2 from every Pirate Pak sold on a specially-designated Pirate Pak Day (this year, Wednesday, Aug. 14), supports the Zajac Ranch for Children to help ensure hundreds of kids have a week-long summer camp experience to last a lifetime.

The partnership reflects White Spot's roots as a business built on family values.

One of 64 White Spot restaurants in B.C. and Alberta, the Richmond Centre location enjoys a strong bond with its guests. That's reflected by the fact the location is consistently among the top 10 contributors on Pirate Pak Day.

Manager Charlie Tsang can't help but get caught up in the nostalgia that defines the popular event.

"People look forward to coming out," he says "Over the last 10 or 15 years working for White Spot, I've seen a lot of people who grew up here. Some are now dating, some have graduated and have kids of their own. It's quite amazing. We even have hosts and hostesses who dined in high chairs here."

Of course Tsang is proud of the role staff, have played in the success of Pirate Pak Day in Richmond.

"Every year, many of them look forward to coming in for the day. A lot of them are busy with school and other things, but when an opportunity like this comes up they make it work. They see it as one way they can give back."

Celebrating its 10th anniversary, Pirate Pak Day has to date raised $780,776 since its inception and has sent more than 400 children to the private 41-acre Zajac Ranch in Mission for the inclusive summer camp. The week affords campers, facing life-threatening illness, the opportunity to explore the outdoors, thanks to the Zajac and White Spot families.

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