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Richmond FC executive director Marius Roevde and his team headed up a major fundraiser to support the Richmond Food Bank.
Photo courtesy Richmond FC
Richmond FC steps up for food bank
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Like many good ideas, this one started simply.
Sitting outside and enjoying what has become a traditional Friday Happy Hour between neighbours—all the while observing social distancing—the Richmond Food Bank came up in conversation.
One of the friends, Andrew Goodison, challenged the other, Richmond FC executive director Marius Roevde, to find a way the local youth soccer club could make a difference. By breakfast the following morning, Roevde had a plan—putting in motion a fundraiser with the end goal of helping ensure no one in the community goes hungry.
“(Most of us) are in a fortunate place. We are healthy, have food, and have to show responsibility,” Roevde said. “As a soccer club, we are coaching girls and boys from five-years-old to adult. We are also (responsible for) educating youth in empathy, discipline and teamwork and (to be) accepting of diversity. We want to be a strong organization that is extremely people-oriented and diverse and we want transparency throughout our club and (supporting the food bank) will not be a one-off.”
To help promote the fundraiser, Roevde called on several well-known friends in the sport world. The likes of Henrik Sedin, Bob Lenarduzzi, Dave Ousted, Pa-Modu Kah, Martin Rennie and Frode Grodas all provided short social media clips.
Observing social distancing requirements, with gloves and disinfectants at hand, Roevde and Richmond FC colleagues spent three nights at local fields to collect monetary and food donations. And members, often arriving by bike—reflecting a new-found appreciation for the activity—were enthusiastic supporters.
“I could feel the passion,” Roevde said. “I couldn’t be prouder of the club and the parents, players, coaches and staff. And every morning I drove to the food bank to drop off donations, which gave me an even bigger motivation. Seeing the lineups, and meeting all those fantastic people working and volunteering there…”
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