A campaign to reduce COVID-19 transmission in B.C. ski communities is being introduced.
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Be the reason we have a ski season
Published 11:32 PST, Fri February 12, 2021
The province in conjunction with WorkSafeBC, six local governments, and the Canada West Ski Area Association (CWSAA) have launched an education campaign to reduce COVID-19 transmission in ski communities.
In response to virus transmission in shared accommodation and socializing in ski communities, government and industry have developed a campaign that focuses on educating ski communities on COVID-19 health and safety protocols.
"I want to personally thank the ski industry and communities who have been working non-stop to save this ski season, and I know most people are doing the right thing to avoid spreading COVID-19," said Melanie Mark, Minister of Tourism, Arts, Culture and Sport. "However, those who are mixing households, throwing parties and ignoring the rules are putting jobs, our economy and our health at risk. Now is the time for each of us to step up and do our part so we can continue to enjoy all that ski communities have to offer."
The campaign includes province-wide television and digital advertising, enhanced communication to employees and education for eliminating social gatherings in shared housing and short-term accommodation, employers assisting with contact tracing, and reinforcing quarantine and self-isolation accommodation information and protocols for people working and living in ski communities.
"Local governments are leaders in their communities, and they have played a critical role in helping people stay safe and healthy during the pandemic," said Municipal Affairs Minister Josie Osborne. "By continuing to work together, we can help people understand why they need to follow protocols, guidelines and maintain social distancing to ensure local ski operators and other local businesses can remain open and support these local economies."
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