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Brain Awareness Week campaign kicked off Mar. 13

By Richmond Sentinel

Published 11:50 PDT, Thu March 16, 2023

Last Updated: 11:54 PDT, Thu March 16, 2023

With the number of people living with dementia in Canada expected to rise to 1.7 million people by 2050, it has never been more important for British Columbians to think about their brain health, gain enthusiasm for brain science and lead healthier lives—which is the theme for Brain Awareness Week, a global campaign that kicked off on Mar. 13, 2023.

One way Richmond residents can show a commitment to brain health is by supporting the Alzheimer Society of B.C.'s flagship fundraiser, the IG Wealth Management Walk for Alzheimer's, presented by Go Auto. Organized by committed volunteers from across the province, the Walk in the Richmond and other communities on Sunday, May 28 honours and celebrates the lives of people affected by dementia.

"Each year the Walk touches the lives of people in our community by showing them that we are here and that they are not alone on the dementia journey," says Rob Mackinnon, volunteer committee chair for Richmond.

Mackinnon and other volunteers work tirelessly each year to ensure residents can come together with the shared goal of creating a dementia-friendly province. The Walk raises awareness, as well as vital funds that enables research into the causes and cures of dementia.

It also allows the society to provide programs and services to people with dementia and their caregivers.

"As a volunteer, the immense joy and sense of pride we feel right from the start of planning until the day of the event is unparalleled. It's what brings us back year after year with a renewed sense of commitment and passion. This year is no different.”

"This event is a passionate call for change in our communities and a common thread that brings together family members, friends and the community at large each year to raise awareness for Alzheimer's disease and other dementias," says Amelia Gillies, a support & education coordinator, First Link® for the society. "I look forward to another successful year and seeing new and returning faces at all our walks."

More than 85,000 people live with dementia across the province—and that number is continually growing. The Alzheimer Society of B.C. is here to provide the support people need to maintain the best quality of life possible throughout their journey.

The society's vision of a dementia-friendly B.C. is made possible through the generous support of fundraisers participating in events like the Walk.

Visit to register, fundraise and learn more about your local event.

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