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Christmas Fund team reviews 2021 campaign

By Hannah Scott, Local Journalism Initiative reporter

Published 12:34 PST, Mon January 31, 2022

The 2021 Richmond Christmas Fund campaign has come to a close after helping 2,321 people.

While this number is lower than that recorded in each of the last two years—2,915 in 2019 and 2,866 in 2020—it nevertheless represents the dedication of locals to ensure their neighbours have a merrier Christmas.

People were qualified for support using a combination of virtual and in-person registration on nine registration days. Toy bags were prepared for families, based on wish lists from children. Distribution happened over seven days and saw people being handed items including toys, grocery vouchers and gift cards. 

This year’s Christmas Fund theme was The Practical and the Magical. With this theme in mind, the team behind the program wanted to emphasize both the planning that goes into the operation and the community generosity that makes it possible.

Despite the cancellation of the Christmas Fund’s signature event A Not So Silent Night for the second consecutive year, 220 people participated in an online auction that raised over $46,000. Windows of Hope at the Richmond Auto Mall couldn’t happen either, but dealerships, suppliers and sponsors raised a record $40,500.

This year, eight Angel Donors gave $10,000 or more. The Richmond Auto Mall was named one of two Star Donors whose gifts exceeded $20,000.

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