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Donations to the Salvation Army’s annual kettle campaign are only half as much as they were a year ago.
Photo via Wikimedia Commons
Charity’s kettle donations in crisis
Published 12:56 PST, Tue December 14, 2021
Last Updated: 1:38 PST, Tue December 14, 2021
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With less than two weeks to go before Christmas, The Salvation Army Kettle donations are down across British Columbia. In some communities, Kettles are down as much as 50 per cent compared to last year.
The Salvation Army relies heavily on Kettle donations not only to help people during Christmas, but all year long. Almost 70 per cent of the funds raised to support The Army are raised during November and December and this year those funds are not coming in.
“This is our busiest fundraising time of the year and to be down this much at this point in our campaign is concerning,” says Mike Leland with The Salvation Army B.C. division. “We rely on these funds and if we do not turn things around quickly, a lot of individuals and families will be missed this year.”
With a goal of $5 million in B.C., the Christmas Kettle Campaign enables The Salvation Army to work with struggling individuals and families and provide the necessities: food, clothing and shelter. Donations also support The Salvation Army’s life-changing programs, such as substance abuse recovery, housing supports, job and life-skills training, and education classes that help people find a way out of poverty, permanently.
With less than two weeks remaining before Christmas, The Salvation Army is hoping for a strong outpouring of support from the public.
“The Christmas Kettle is a symbol of help and hope for those in need during the holidays and a direct way for people to make a meaningful impact in their community,” says Leland. “As people are out shopping in the weeks before Christmas, we invite them to donate at a Christmas Kettle… and we’ve made it safe and easy this year with our secure tap-and-go Kettles.”
This coming Saturday (Dec. 18), Walmart Canada will match donations made by individuals to Salvation Army Christmas Kettles located in select stores nationwide up to a maximum of $100,000.
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